Brand and press

Our logo, our colours, and the facts

Writing about Tilly, linking to us or building an integration? Everything here is free to use. Take the files, follow the few rules below, and you do not need to ask first.

Download the press kit Brand guidelines (PDF)

Logos as SVG and PNG, and the 12-page guidelines. ZIP, 2 MB.

Logos

Four files cover almost everything. Reach for the wordmark unless something stops you.

Wordmark

The default. Use it wherever there is room, on white or cream.

SVG PNG

Wordmark, reversed

For dark colours and photographs.

SVG PNG

Wordmark, one colour

For single-colour printing, stamps and engraving.

SVG PNG

App icon

Avatars, favicons and app listings, where the wordmark would be too small.

SVG PNG

Clear space and size

Leave a clear space of twice the width of the orange dot on every side: no text, edges or other logos inside it.

Keep the wordmark at least 80 px wide on screen, or 25 mm in print. Below that, use the app icon, which works down to 32 px, and 16 px as a favicon.

The dot on the i is the idea: a light that is always on. Keep it orange, and keep it on the i.

Please do

Use the wordmark on cream or white, and the reversed one on dark colours and photos
Keep the dot orange, and on the i
Scale it from the corner so it keeps its shape
Leave clear space of twice the dot's width all round
Use the SVG files wherever you can

Please do not

Stretch, squash, rotate or tilt it
Change the colour of the dot
Add shadows, outlines, glows or other effects
Put the dark wordmark on a dark or busy background
Retype it in another font

Colour

Mostly cream and ink, with orange used sparingly so it still means something. For small text, links and buttons use deep orange, never plain orange.

Ink

#1D1630

Headlines, body text, dark surfaces

Plum

#2A1F45

Dark panels and backgrounds

Cream

#FBF8F4

Page backgrounds

Orange

#E8622C

The pulse and large graphics, never small text

Deep orange

#C4451A

Buttons, links and small accents

Type

Sora

Headlines and the logo, Bold and ExtraBold

Figtree

Body text, buttons and interface

Both are free Google Fonts. Where they cannot be installed, such as Word documents and email, use Arial.

Writing the name

Write: Tilly
Not: TILLY, TillyAnswers, Tilly.ai
Write: AI receptionist
Not: chatbot, bot, virtual assistant
Write: tillyanswers.co.uk
Not: tilly.co.uk, tilly.ai

Boilerplate

Tilly is an AI receptionist for UK small businesses. It answers every call in a natural British voice, day and night, takes a proper message or books the appointment, and sends the business a summary straight away. Tilly is run by AI Programs Holdings Ltd, registered in England and Wales (company number 17516543).

Quick facts

What it is: An AI receptionist that answers phone calls for small businesses
Who it is for: UK trades, garages, salons, clinics and other service businesses
Launched: 2026
Price: From £29 + VAT a month, with a 14-day free trial
Company: AI Programs Holdings Ltd, 17516543
Website: tillyanswers.co.uk
Press: hello@tillyanswers.co.uk